Engineering Growth Systems for AI & Digital Asset Protocols

Joined the Onchain Foundation, formerly Lisk Foundation, one of the largest ICOs in blockchain history (14,000 BTC raised, $1B+ peak market cap). I was the sole growth hire for the research and brand arm on the Optimism Superchain. In under three months, I built the partnerships and commercial function from scratch: enterprise membership products, institutional research distribution, media relations, and a partner activation engine spanning 300+ organizations.

Created and produced 350+ hours of live programming from zero, featuring 40+ senior industry leaders monthly and reaching 100,000+ listeners. Built an institutional research channel to 10k+ subscribers with a 40%+ open rate across Stablecoins, AI, RWA, and DePIN verticals. Secured 140+ media placements across Cointelegraph, Yahoo Finance, and MSN.

Represented the foundation globally at Token2049 Singapore, Token2049 Dubai, Paris Blockchain Week, Barcelona Blockchain Week, and NFT Paris.

Started as Community and Business Development Manager. Promoted to Hero of Growth.

Creators of MutantCats, a top-ranked digital collectibles project that generated $20M+ in revenue and reached #1 DAO project on OpenSea. One of the first stakeholder-governed protocols on Ethereum. I was elected as a Board Member overseeing an 8-figure treasury and a diversified portfolio of digital assets.

Authored the investment thesis that grew an $800k deployment to $4.3M in capital appreciation while generating $1.5M+ in realized yield. Designed incentive structures that scaled protocol adoption to $200M+ in total value locked with 90% stakeholder participation and 6x lifetime value.

Led cross-functional delivery across Product, Engineering, Legal, and Finance. Drove 240% secondary market volume growth through 10+ co-marketing partnerships with tier-1 protocols.

Delivered keynote at NFT NYC and featured panel at NFT Miami. This was where I learned how governance, treasury management, and community incentives interact at scale.

Co-founded a fintech venture delivering market research, trading intelligence, and technical tools to active digital asset investors.

Owned the full product lifecycle from zero: brand, narrative, positioning, go-to-market. Executed a three-phase launch strategy that achieved 100% sell-through and 300% oversubscription on a $5k marketing budget. 550+ paid conversions from a 15k+ qualified pipeline.

Built growth through content, earned media, and 100+ partner activations. This project taught me the fundamentals of building a commercial product from nothing, fast, and with extreme capital efficiency.

Advised on growth strategy and capital raise for an AI-powered DeFi protocol built on LayerZero, combining yield optimization with machine learning.

The platform raised $300k in initial funding and reached a $10M valuation. I helped structure the go-to-market approach, capital raise narrative, and early community growth strategy.

Mozaic was an early example of AI and DeFi converging. Working with the team gave me firsthand insight into how to position AI-native financial products for both crypto-native users and more traditional investors.

Strategic brand and go-to-market advisory for a licensed European asset manager expanding into digital asset products.

Sourced initial client capital and helped refine the product positioning for an audience transitioning from traditional finance to digital asset exposure.

This engagement sat at the exact intersection I operate in: helping a regulated, institutional entity navigate the language, products, and distribution channels of digital assets. The challenge was not the product; it was translating crypto-native value propositions into terms that compliance teams and retail investors could trust.

Advised on go-to-market strategy, partnerships, and product development for an AI-powered ecosystem integrating digital assets.

The project sold out at launch. My work focused on partnership sequencing, positioning the product at the intersection of AI utility and digital ownership, and building the commercial pipeline that drove the sellout.

Clopr reinforced a principle I apply across all engagements: a sellout is not about hype. It is about building the right distribution before you need it.

Built Mutant Cats Esports as a community growth initiative and marketing strategy for the MutantCats ecosystem. Recruited top-level competitive players and organized a team to compete in the Neo Tokyo tournament, a seven-figure prize pool competition streamed to millions on Twitch.

The team placed 3rd overall. I distributed $50k in prizes to the players.

Beyond the tournament, I brokered $200k+ in partnership deals with professional esports organizations including TSM and Dignitas, securing top-tier players from PUBG and other competitive titles. Structured participation agreements that gave Neo Tokyo holders access to compete through professional player allocations. Three of our allocated players finished in the final top 10.

The platform certifies AI agents onchain through a deterministic five-gate methodology: identity verification, capability evaluation, safety assessment, verdict, and report generation. A Certifier Agent researches claims, tests each skill, and runs safety probes for jailbreak and PII vulnerabilities. Certifications issue through AgentCertifier.sol on the 0G Galileo Testnet. Audit reports are stored immutably on 0G Storage with Merkle verification. Inference runs through 0G Compute.

22 agents audited during the demo. 17 certified, 5 denied.

Six hours, solo, from blank page to working product. A deterministic trust score, onchain proof, and a business model that holds.